Instagram Sales. Let’s Hit The Sales Chart With These Specially Curated And Tested Ways. Ideal For Products, Services and Personal Branding.By Alka
Instagram sales can be boosted once we understand the power of social media. Digital spaces have taken over the showrooms and also the door to door sales. These tactics of marketing warfare on Instagram are tested, experimented and mastered.
The tips mentioned here are for everyone:
(#Established businesses #Startups #Personal Branding )
Short bio, very short, like very: First Step To Instagram Sales
Bio plays the most important part in Instagram sales as it is the first thing at the eye level of your potential consumer. Instagram bio has seen a drastic drop in popularity because of the advent of follow hashtags and also so much more ways to find what you are looking for. But, bio is your first impression thus, some examples:
Like, if you are a cheese manufacturer, a wine company (Cheese and wine, yes! :P) or deal in beauty, fashion or food and don’t have a blue tick, go with the following options:
Say cheese! DM us for some fillers.
Welcome to the the official account of XYZClothing
Fashion Therapy? You have our entire feed.
DM for prices.
Why now, did we ask you to keep it short and very minimal in your Instagram Bio? It boosts up Instagram Sales
The consumers or your potential leads are growing smarter day by day and they are not unaware unlike they were in 2008, when it all began. They found you because they wanted to. They tapped on your account because they liked your post in the hashtags feature. There are very less chances of surprises to customers on Instagram today.
But if you want them to scream sensationnel and uniquely, follow these tips!
DM- Direct Messages!
DM is your salesperson who comes for free. All you need to do is a little hard work in framing your messages. At times it might be 10 different messages to 10 different followers of your account. Hectic? Isn’t door to door sales more hectic?
Here are some quick Q & A:
What should be the timing of DMs?
First of all, create a list where you have categorized your followers into: Working Professionals, Kids, School goers, College fellas, Homemakers, Single ones, In a relationship, Married, With kids, Single parent, Influencers, To be influencers, Entrepreneurs, Business person et cetera.
As a matter of fact, your timings will be based on the kinds of followers you have. For example:
Your DM should reach the working professionals at: 7:30 AM-8:30 AM, 9:00 PM-1:00 AM.
For Homemakers, your DM can make way in between: 11:00 AM- 12:30 PM, 4:00 PM- 5:00 PM, 11:00 PM- 11:30 PM
Thus, if you look at the timings, the night slot for both working professionals and homemakers match at 11:00 PM-11:30 PM
Want to know how did we calculate the timings? Check out
What should be the gap between each DM?
Depends on how engaging your DMs are. Or how emotionally enticing they are. You can keep a gap 1,2 or 3 days between each DM. Do not make it more than 3 days. Come up with a content within 3 days. Also, make sure, you send DMs at regular intervals. It plays a big role in consumer psychology. You should not, in any case, walk them out of the loop.
What kind of DMs? Sales?
Oh no! Do not do sales via DM. One simple question: Do you sell services to your friend over WhatsApp? You have your answer. Make your followers feel like the brand really cares about them. If you are a coach or a professional service provider, you are the brand.
Keep your DMs indirect coupled with some wit. If you are in a Fashion related venture like boutique or a showroom or provide tailor made dresses or garments, your DM can look like this:
The poster can come handy with a simple message: You are wonderful just the way you are.
If you are someone who creates handcrafted items, you can share a DM like this
PS: All these DMs should have your logo as well as your tagline.
Same can work for any type of business, industry or genre of work you want to showcase on Instagram.
Engage with their account because this is a boon for Instagram sales:
They are your customers and they are the people you are here for. Your customers are the ones who will be establishing you over here on this vast digital space. So, engage with them. They are as important as anything in the world.
Some ways to engage:
- Like the pictures your followers upload
- Comment on some of them but also remember your comments must be very genuine/friendly
- Tag your followers in some uploads that are not your product or services. May be some quotes or your personal travel pic
- Arrange a meet up once in a while. And also, Invite them on Instagram. Send them DMs
- You can innovate more based on your love for your followers
So, that’s all for today. Stay tuned for tips that can grow your digital presence and help you make sales, everyday!
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